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Your content deserves to be everywhere.

Upload once. Let AI tailor your content for every platform. Publish and track everything from one creative workspace.

BetaFree during beta

Instagram
Reels
YouTube
Shorts
X
Posts
Threads
Posts
Facebook
Reels
LinkedIn
Video posts
Coming soon
1 more coming soon

Publishes to

  • Instagram
  • YouTube
  • X
  • Threads
  • Facebook
  • LinkedIn
  • TikTok (coming soon)

Try it

One line in. Three posts out.

Say what your video is about. See what Outlly writes for each place before you make an account.

Your idea

One line is enough. Up to 80 characters.

  • A hook in the first line
  • Hashtags sized for each place
  • Always inside each limit

Or pick a sample idea

Instagram

Reel caption

You're styling your desk wrong. Minimalist setup vs chaotic clutter: which one actually keeps your focus sharp all day? Send this to a friend who needs a workspace upgrade. 📈 #desksetup #desk #setup #tour #creatorsofinstagram

Characters: 227 / 2,200

X

Post

You're styling your desk wrong. Unpopular opinion: dual monitors are dead and a single ultrawide screen changes your workflow completely. Agree or disagree?

Characters: 156 / 280

YouTube

Shorts title

Desk Setup Tour: How to build a productive workspace in 3 steps

Characters: 63 / 100

Next

Keep these drafts

Written just now by Outlly. Sign up free to edit, schedule and post them.

Start free

How it works

Three moves, start to published.

The flow is the product. Everything else on this page is a detail of one of these three steps.

  1. 01

    Drop your video

    Drag in a file (up to 50 MB per file on the Free plan) and it lands in your library straight away. We read duration, aspect ratio and resolution so nothing surprises you later.

  2. 02

    Make it platform-ready

    AI drafts a caption, a hook, hashtags and a title per destination, inside each platform's limits. Every word stays editable.

  3. 03

    Send it everywhere

    Publish now or pick a time. Each destination reports its own progress, and anything that fails can be retried on its own.

What you get

Everything the second and third upload would have cost you.

One upload, three destinations

Instagram Reels, YouTube Shorts and X share a single source file. No re-exporting, no re-uploading, no third copy of the same video on your desktop.

AI captions and hooks

Generate caption drafts, opening hooks, hashtag sets and titles that respect each platform's character limit and tone.

Per-platform customization

Edit any destination independently. A punchier hook on X, a fuller description on YouTube, hashtags only where they help.

Scheduling and a calendar

Queue a post for later and see everything you have lined up on one calendar, per platform and per day.

Live per-destination status

Queued, uploading, processing, published or failed, shown per platform with the platform's own error, not a generic one.

Retry without starting over

When one destination fails, the others stay published. Reconnect or retry just the broken one.

A content library that remembers

Every upload, draft and published post stays searchable, with the captions you actually shipped attached to it.

Analytics where the platform allows

Views and engagement are pulled in per post wherever the platform's API exposes them, and we say so plainly when it does not.

Time saved

Get your evenings back.

Set your own week. The estimate updates as you go, and the working is right underneath it.

5 videos
3 platforms
12 min

By hand means re-exporting, writing the caption, hashtags and title, and uploading, once for each platform. With Outlly we count 4 minutes a video: one upload, then a read over the drafts.

You’d save about

2 h 40 min

every week, roughly 11.6 hours a month.

By hand
3 h
With Outlly
20 min

An estimate from your numbers, not a promise.

Watch one upload become three posts.

Including the part where a platform says no.

Illustration, not live data.

One upload

desk-setup.mp4 lands in your library.

Format
MP4 1080p
Length
0:42
Size
18 MB
Audio
Stereo

Three drafts

A caption, a title and a post, each in its own shape.

Step 1 of 4 · Upload

One upload.

One file lands in your library. Every place waits for it.

  • Instagram

    Your video

    desk-setup.mp4

    Goes out as

    Reel

    Waiting

    Waiting for the upload to finish.

    Step 1 of 4

    0%
  • YouTube

    Your video

    desk-setup.mp4

    Goes out as

    Short

    Waiting

    Waiting for the upload to finish.

    Step 1 of 4

    0%
  • X

    Your video

    desk-setup.mp4

    Goes out as

    Post

    Waiting

    Waiting for the upload to finish.

    Step 1 of 4

    0%

Why it feels different

Built around one video, not around a dashboard.

Social media suites are built for teams managing many brands across a dozen networks. Outlly is built for the creator with one video and three places to put it. That is a different shape of problem, so it gets a different shape of tool. Not a better one for everybody.

If you manage ten brands across LinkedIn, Pinterest and Facebook with an approval chain, a full social suite will serve you better today.

  • Upload once
  • AI captions
  • Reels · Shorts · X
  • Status per post
  • Free in beta
  • Less repetitive work

    The same video, caption and schedule are entered once, not three times.

  • AI that assists, not decides

    Drafts arrive filled in and editable. Nothing publishes with words you have not read.

  • One media library

    Your source files live in one place, linked to every post made from them.

  • Transparent status

    Per-destination state and the real platform error, instead of a single green tick.

  • A workspace, not a console

    Big previews, plain language, and a flow that reads left to right.

Six places, properly supported.

Each place gets its own fields, its own limits and its own status.

  • Instagram Reels: 9:16 vertical, 2,200-char caption, Up to 30 hashtags. Needs a professional (Business or Creator) Instagram account linked to a Facebook Page.
  • YouTube Shorts: 9:16 vertical, Up to 3 minutes, 100-char title. Needs a YouTube channel and Google OAuth consent for uploads.
  • X Posts: Video attached, 280-char post, Up to 2:20. Needs an X developer app on a tier that permits media upload and posting.
  • Threads Posts: Video attached, 500-char post, Up to 5 minutes. Needs a Threads profile and a Meta app with Threads publishing access.
  • Facebook Reels: 9:16 vertical, Up to 90 seconds, Pages only. Needs a Facebook Page you manage and a Meta app approved for Page publishing.
  • LinkedIn Video posts: Video attached, 3,000-char post, Up to 10 minutes. Needs a LinkedIn app with the Share on LinkedIn product enabled.

Six places live today

  • Instagram
  • YouTube
  • X
  • Threads
  • Facebook
  • LinkedIn

Every place, one list

TikTok switch on once approved.

Your accounts, side by side

Connect each one once. We never ask for a password.

Limits checked first

Every caption fits its place before anything is sent.

Its own status

One slow platform never holds up the rest.

Post everywhere from one upload.Free to start. Connect your first account in a minute.

Track every place

Queued, processing, live: one place at a time.

Trust

Your accounts, kept safe.

Real numbers, and what Outlly does with the keys to your channels, in plain words.

Live right now

  • 3

    creators on Outlly

  • 6

    platforms live today

Counted from the database: creators and online update every minute, posts every few. Demo accounts and practice posts are left out.

  • Sign-ins encrypted

    Instagram, YouTube and X access is stored with AES-256-GCM, never in plain text.

  • Two-step sign-in

    Add a one-time code to your login from Settings, on every plan.

  • Official APIs only

    Posts go through each platform's own API. No password sharing, no bots.

  • Your data, your call

    Export everything or delete your account yourself, any time.

  • We never see your card

    Payments run in the gateway's own checkout. No card numbers stored.

Pricing

Simple pricing. Start free.

Start on Free and upgrade when you need more. Cancel any time; you keep access until the period ends. Invoices land in your inbox the moment you pay.

  • Free

    Free

    What you get today

    • One workspace
    • 3 posts a week
    • Uploads up to 50 MB per file
    • Instagram Reels, YouTube Shorts and X
    • AI captions on 2 videos a month
    +2 more
    • 10 inbox replies a week
    • Scheduling, statuses and retries
  • Creator

    $5.99/mo

    For one creator going faster

    • Everything in Free
    • Uploads up to 500 MB
    • Higher AI generation limits
    • Longer analytics history
    • Priority support
  • Studio

    $17.99/mo

    For a creator plus the people who help

    • Everything in Creator
    • Multiple workspaces
    • Shared media library
    • Review links before publish
    • Team roles
  • Pro

    $29/mo

    For agencies and managers

    • Everything in Studio
    • Up to 10 connected accounts
    • 5 team seats, access per account
    • Bulk schedule across accounts
    • Client reports and spike alerts

Straight answers

The things we would want asked.

Publishing on someone else's platform comes with their rules attached. Here are the ones that will affect you.

Search the help centre

It publishes through each platform's official API. For that to work, a developer app has to exist for each platform and be approved for the permissions that posting needs, which is a review process run by Meta, Google and X, not by us. Until an app is approved and your account is connected, a destination cannot be published to.

A professional Instagram account (Business or Creator) linked to a Facebook Page. Meta's Content Publishing API does not publish to personal profiles, so a personal account cannot be a destination.

X's API is tiered, and video upload plus posting sits on the paid tiers. Whether X works for you depends on the access level of the developer app you connect. Rate limits on your tier apply to Outlly the same way they apply to any other client.

In private object storage tied to your account. Files are served through signed, expiring links, are never listed publicly, and are deleted when you delete the media. We do not use your footage to train anything.

Yes, 50 MB per file on the Free plan. A trimmed vertical clip of a minute or two usually fits; a long 4K export will not. Paid plans raise the cap, so larger files are what Creator and Studio are for.

Each destination is its own job. The ones that succeeded stay published, the failed one keeps its real error (expired token, rejected media, rate limit) and you can retry only that destination once the cause is fixed.

Whatever the platform's API returns for a post we published: typically views and basic engagement. Coverage differs per platform and changes when the platforms change their APIs, so numbers are labelled with where they came from and a destination with no data says so rather than showing a zero.

Your source files stay downloadable from the library, and posts keep the captions you shipped. Nothing you upload is locked to Outlly.

One video. Three destinations. One afternoon back.

Start with a single upload and see the whole flow (library, AI drafts, schedule, statuses) before you connect a thing.

Free while in beta. No card needed.